 SmartDrill offers a broad portfolio of data-driven strategic and
tactical solutions to address your most challenging marketing problems and improve your key financial
metrics.
Key application areas include:
- Market Analysis: irrespective of your particular market
situation, we can help with activities such as market definition and forecasting, expansion into new markets or
product lines, and retail trade area and store performance analysis. For more details, please visit the
Market Analysis page.
- Product or Service Development: we have powerful tools to
help you develop new products, including analysis and selection of optimal features and pricing. For more
details, please visit the Product
Development page.
- Brand Positioning: We provide powerful market segmentation,
targeting and positioning insights, based on audience demographics, psychographics, brand perceptions and
behavior, to help clients understand and optimize their brand's position relative to competitors. For more
details, please visit the Positioning page.
- Marketing Mix and Media Mix Optimization: our research- and
analytic-based strategic and tactical solutions include evaluation of the four Ps of marketing (or
the more customer-centric version that frames issues in terms of solution,
information, value and access. And we can evaluate and formulate recommendations for both
traditional communications vehicles and the latest modes such as
social media, inbound marketing, search engine optimization, Web analytics, etc. For more details,
please visit the Marketing Mix Analysis page.
- Customer Relationship Management (CRM): Our solutions include
advanced database mining to improve customer acquisition, retention, and lifetime value maximization; as well
as qualitative and quantitative research to understand customers' brand perceptions and purchase patterns. For
more details, please visit the CRM page.
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