Creative Data Mining

Introduction

This white paper discusses creative approaches to solving various data mining problems. We hope it is useful to management as well as analytic professionals. Our intent is not to try to teach specific statistical or data mining techniques per se, but rather to stimulate management and analysts to ask themselves: What are the possibilities in my data? What untapped knowledge lurks there, and how might I think about extracting it?

• Geographic up-shifting and down-shifting

• The value of using multiple modeling techniques on the same data

• Cross-sell modeling: identifying the next product to sell from a product array