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  • Law firm investigates alleged phone sugging by 'polling firm'
    published on May 18th, 2012 at 07:15 AM
    US— A law firm is kicking off an investigation into Political Opinions of America (POA), which bills itself as a research firm but is accused of selling under the guise of research – a ...
  • DVL Smith makes five appointments
    published on May 17th, 2012 at 07:15 AM
    UK— DVL Smith has taken on five new members of staff, including former British Gas and Pfizer executives.
  • Kantar Media Intelligence names Swallen as CRO
    published on May 17th, 2012 at 07:15 AM
    US— Kantar Media Intelligence North America has appointed Jon Swallen as chief research officer, where he will initiatives around the development of digital research methodologies.
  • LivePerson buys website testing and targeting specialist Amadesa
    published on May 17th, 2012 at 07:15 AM
    US— LivePerson, a firm specialising in online real-time chat and voice services, has acquired Israel-based web analytics start-up Amadesa.
  • Gemius and Ipsos retain Hungary web measurement contract
    published on May 17th, 2012 at 07:15 AM
    HUNGARY— IAB Hungary and the Association of Hungarian Communications Agencies (MAKSZ) have re-appointed Gemius, in cooperation with Ipsos, as their ongoing providers of online audience ...
  • Fizziology unveils TV analytics tool
    published on May 17th, 2012 at 07:15 AM
    US— Social media research agency Fizziology has launched an analytics service called SocialDensity to show the social impact of television programmes.
  • Piramal Healthcare to acquire Decision Resources for $635m
    published on May 17th, 2012 at 07:15 AM
    INDIA— Pharmaceutical firm Piramal Healthcare has agreed to acquire US-based research and analytics agency Decision Resources Group (DRG) from Providence Equity Partners for $635m.
  • Walmart and RMG team up with AskingCanadians
    published on May 16th, 2012 at 07:15 AM
    CANADA— Walmart and Research Management Group have chosen AskingCanadians to host the retailer’s online research community.
  • SSI names Fanning CEO, De Jong becomes vice chairman
    published on May 16th, 2012 at 07:15 AM
    US— Data collection firm Survey Sampling International (SSI) has appointed Chris Fanning as CEO, with current chief executive Kees de Jong moving to the new role of vice-chairman of the board of ...
  • ABC hires Webtrends for site analytics
    published on May 16th, 2012 at 07:15 AM
    UK— Media measurement body the Audit Bureau of Circulation (ABC) has hired Webtrends to run the analytics programme on its website in order to understand how visitors interact with online ...
  • Facebook board member leads $50m investment in Quora
    published on May 16th, 2012 at 07:15 AM
    US— Quora, the question and answer service, has raised $50m in a funding round led by Facebook board member Peter Thiel, reports the Wall Street Journal.
  • Ad Council taps Ace Metrix to measure PSA effectiveness
    published on May 16th, 2012 at 07:15 AM
    US— The Ad Council has tasked Ace Metrix with measuring the effectiveness of public service advertisements (PSAs).
  • Telephone response rates fall to 9%, says Pew report
    published on May 16th, 2012 at 07:15 AM
    US— Telephone survey response rates have slumped to 9%, down from 25% a decade ago, according to analysis by the Pew Research Center.
  • GfK kicks off 2012 with sales and income rise
    published on May 16th, 2012 at 07:15 AM
    GERMANY— GfK has reported increases in sales and operating income for the first three months of the year, with organic growth of 4.9%.
  • Qualtrics gets $70m to move beyond MR
    published on May 15th, 2012 at 07:15 AM
    US— Online survey software firm Qualtrics has scooped $70m in private equity funding from Accel Partners and Sequoia Capital to help expand its SaaS products beyond market research.
  • EyeTrackShop gets $3m for global expansion
    published on May 15th, 2012 at 07:15 AM
    US— EyeTrackShop, a start up company that develops eye-tracking software to test ad effectiveness, has raised $3m in Series A funding round from Northzone.
  • Nielsen moves to hybrid measurement on UKOM contract
    published on May 15th, 2012 at 07:15 AM
    UK— The first batch of UKOM online audience data based on Nielsen’s hybrid measurement methodology will be published on Friday.
  • Rakuten brings Passenger to Japan
    published on May 15th, 2012 at 07:15 AM
    JAPAN— Online community builder Passenger has entered the Japanese market through a partnership with local firm Rakuten Research.
  • Neodata buys editorial analytics agency Newscurve
    published on May 15th, 2012 at 07:15 AM
    ITALY— Audience analysis firm Neodata Group has bought Newscurve, a company that provides web analytics to editorial teams allowing them to match readers with relevant content.
  • GfK MRI wants publishers to get comfortable with ad guarantees
    published on May 15th, 2012 at 07:15 AM
    US— Marketers are looking to performance guarantees to make sure their advertising delivers more than empty promises. For print media, GfK MRI has launched a tool to help advertisers and ...
  • Symphony builds health research group with Source deal
    published on May 15th, 2012 at 07:15 AM
    US— Private equity firm Symphony Technology Group (STG) has acquired Source Healthcare Analytics from information services group Wolters Kluwer.
  • Repucom and Ibope partner for Latin American sports research
    published on May 14th, 2012 at 07:15 AM
    US— Repucom is partnering with Ibope Media to launch a sports marketing research service in Latin America, excluding Brazil.
  • Insight Strategy Group promotes Grimes
    published on May 14th, 2012 at 07:15 AM
    US— Betsy Grimes has been promoted to associate director at Insight Strategy Group from her current role as senior manager, which she has held for two years..
  • Cobalt Sky and John McConnell launch analytics suite
    published on May 14th, 2012 at 07:15 AM
    UK— Cobalt Sky has partnered with Analytical People founder John McConnell (pictured) to launch a new statistical-based analytics service.
  • Tech developer delivers kit to track audience for digital signage
    published on May 14th, 2012 at 07:15 AM
    NETHERLANDS— ThirdSight, a developer of facial recognition technology, has launched a software development kit to help outdoor media owners measure their audience.
  • Nielsen developing new range of meter technology
    published on May 14th, 2012 at 07:15 AM
    US— Nielsen is planning to roll out a new wave of meters that will measure all forms of video content – including mobile and internet video – as well as traditional television viewing.
  • Moviepilot gets $7m investment for fan feedback platform
    published on May 14th, 2012 at 07:15 AM
    GERMANY— A web platform that aims to help movie studios identify prospective customers and gather feedback from them has raised $7m in a Series B round of financing.
  • Pay-for-performance slow to gain ground in MR
    published on May 11th, 2012 at 07:15 AM
    US— Pay-for-performance might have taken hold in the advertising industry, if a survey by the Association of National Advertisers (ANA) is to be believed. But the concept doesn’t seem to be ...
  • Nunwood buys Californian customer experience training firm
    published on May 11th, 2012 at 07:15 AM
    US— Nunwood is continuing to build up its customer experience research and consulting assets with the acquisition of California-based training and change management firm Retention Specialists.
  • Endsleigh to run IBM Coremetrics on website
    published on May 11th, 2012 at 07:15 AM
    UK— Insurance firm Endsleigh has signed up to use IBM’s Coremetrics web analytics tool in a bid to improve usability and conversion rates on its website.

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